Focus on the Family Reaches Out to Hispanics

Launches ‘Vote your Values’ campaign to get voters to polls


Focus on the Family has launched a voter education effort targeting Hispanic-Americans.

Using the slogan “I vote values,” the Hispanic Voter Education Initiative seeks to reach voters through Spanish-speaking media, including TV, radio, print and the Web.

Yuri Mantilla is director of International Government Affairs at Colorado-based Focus on the Family.

“We know that 93 percent of our people are Christians,” said Mantilla. “The two pillars of our organization are family and faith. We want to serve our constituents by bringing them the tools they need to vote their values, while mobilizing the Hispanic community into the most powerful pro-family influence in the United States.”


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